A fleet requires more than the same graphic at different sizes. HOTIM develops rules that keep your brand consistent across models and body shapes.
From discreet lettering to bold colour accents, these concepts show how typography, colour and the shape of a vehicle work together.
A legible brand name and a distinctive symbol give the side panel a calm, recognisable identity.
Slim colour accents follow the bodywork while the main message stays in focus on the doors.
A recurring motif connects the side and rear views into one consistent design.
Lime, turquoise and deep purple translate HOTIM’s identity into a distinctive vehicle design.
Navy, cream and orange with the distinctive beaver emblem.
Gold lines and the bull emblem on graphite paint.
Lavender, the original ShakeParty logo and cheerful brand characters.
Black and gold with a deliberately understated brand message.
Warm natural tones and elegant lines for an accessories brand.
Defined anchor points, minimum sizes and variants keep the brand recognisable across cars, vans and other confirmed vehicle types.
HOTIM coordinates graphic approvals. The executing contractor confirms the schedule, technical inspections, production runs and installation capacity.
Fictional fleet example: a bicycle repair service uses an estate car for customer visits and a closed panel van for repairs. The logo, brand colour, service wording and website address stay the same. Their positions follow each vehicle’s bodywork.
| Element | Estate car | Panel van |
|---|---|---|
| Logo | Place it on the metal of a front door, clear of the handle and window edge. | Use the same logo on the front door; reserve the larger area behind it for the service. |
| Service | One short line on the door metal; avoid adding a tiny second line that runs into the glass. | Use larger lettering on one side panel. Check the version with the sliding door open. |
| Website | Use the available metal on the tailgate, keeping the handle and wiper in view. | Keep the address on one rear door so the seam does not split a word. Approve a separate rear view for each vehicle. |
Your enquiry is non-binding. HOTIM and the specialist contractor appointed later remain legally separate providers with separate quotations, contracts and invoices.
